Vilkas' e-commerce index

Vilkas Group publishes their e-commerce index quarterly, which gives a good picture of the e-commerce development in the Nordics. The data behind the e-commerce index is collected from Vilkas Group's customers' web shops since the beginning of 2006.

The year started in an upward trend, but the growth is slowing down

14,60

The first quarter of the year was a little bit of a disappointment for the e-retailers. Our e-commerce index only increased by 14,6% during Q1/2017 compared to one year ago when the growth for Q1/2016 was a whopping 32,61%. Furthermore, the just ended quarter was the third in a row of a slight downward trend, so the strong growth that has been is still declining.

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Vilkas' e-commerce index

Vilkas' e-commerce index

Vilkas Group's e-commerce index is calculated 4 times a year. Our index is based on the amount of orders, the total sales in euros and the average order value.

Average order value

The average order value in euros. Other currencies have been converted into euros.

Order index

The order index shows how the amount of orders in the shops have evolved since 2006.

Sales index

The sales index shows how much the sales value (in euros) has increased in the shops since 2006. Other currencies have been converted into euros.

The shop product categories

Vilkas Group's e-commerce platform is an industry-independent platform used by 1300 companies in different sizes. The webshops that our e-commerce index is based on come from a wide range of industries and companies of all sizes. About 10% are B2B webshops and the rest, around 90% are B2C webshops.

What is Vilkas' e-commerce index?

Vilkas Group publishes their e-commerce index quarterly, which gives a good picture of the e-commerce development in the Nordics. The data behind the e-commerce index is collected from Vilkas Group's customers' web shops since the beginning of 2006. Our e-commerce index also gives an idea of the online shopping behavior based on hundreds of thousands of end-customers' transactions each quarter.

Why e-commerce index?

Our e-commerce index is based on actual statistics from our webshops and gives a good picture of the development. Vilkas Group's most important goal is to help our e-retailers succeed and what is then a better guide line for all of us than our e-commerce index. By looking at Vilkas' e-commerce index you could also get an idea of the e-commerce business development as a whole in the Nordics.

Vilkas' e-commerce index scope and objectives

Our e-commerce index measures the success and activity of the webshops. Our index is based on actual numbers from Vilkas Group's customer base. It also gives a picture of the end customer's online behavior, based on actual numbers. We will continue to develop our index in order to provide e-retailers with a meaningful picture of e-commerce development also in the future.

How we calculate our e-commerce index

Vilkas' e-commerce index = [(0,8*Sales index) + (1,2*Order index) + (Average order value index)] / 3

The things concerned by Vilkas' e-commerce index are the change in sales (in euro), the change in the amount of orders and the average order value. For security reasons we don't collect data from individual shops for our index.

For more information about our e-commerce index, please contact us!

The material about Vilkas' e-commerce index shown on this page can be freely used as long as Vilkas Group's name is always mentioned as a source.

For success online

You can easily open your own web shop. When you choose Vilkas' e-commerce platform you get access to our popular tools and partners. Vilkas' e-commerce solution is one of the most used e-commerce platforms in the Nordics.

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