It's possible to use coupon codes with a money value as gift cards and send the code to the customer who bought the gift card. On this page you can read more about how.
There is a function for the web shop where the customers can write their own reviews for the products in the shop. More information about it on this page.
With the category discount function you can add a discount to be valid for all the products in the category. More information about how on this page.
By adding a shop app to your company Facebook page you can show the products from your shop's home page or promotional products to your Facebook visitors. Here you can read more on how.
ShopAlike is an online shopping platform for fashion, shoes, home interior etc. On this page you can read more about how to use ShopAlike.
Google Webmaster Tools is a service that is used to send a sitemap to Google, see information about the traffic to your website, which search frases are used and potential errors on your website.